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Tasty Tips

By Polaroid Mar 16, 2016
raspberry martini

Been inundated with food photography lately?  You are not alone.  Sharing pics of your perfectly plated tuna tartare before you even take a bite is now the norm.  And with a few simple tricks, your friends will feel like they have a seat at your table.

We asked Polaroid University photographer, Marc Serota to share his thoughts on capturing the perfect bite, over lunch of course.  Read more from our nosh below:

Q. Marc, before we dig in, what is your favorite food to eat?

A. Definitely Italian food. I'm a big lover of pasta, especially dishes like lasagna and eggplant Parmesan.

Q. So, what is your favorite food to photograph?

A. I really like photographing colorful food like fruits and vegetables. But probably my favorite food to photograph is desserts, especially cakes and ice creams because we usually get to eat some of the food that isn't ruined when we style it.

Q. Sounds like a good perk of the job! Is there a type of food that you find more difficult to photograph?

A. Well, it is probably the previously mentioned fruits and vegetables. It's pretty easy to photograph food that is already appetizing and enticing. It's the foods that people don't feel are as delicious like fruits and vegetables or anything that's green like broccoli and green beans that are more difficult to make appear as appetizing and delicious.

Q. Can you share any tips for capturing a meal in a restaurant setting?

A. The most important part about photographing food when you're in a restaurant or hotel is to find natural light like window light or a cool, shady place outdoors where you have soft, even light over a table or counter top. A really cool way to use artificial light is going smart phone to smart phone which is something we show you in one of our upcoming food episodes. For example, using the flashlight on one smart phone to throw a little fill light onto a food subject that you're photographing with another smart phone.

Another really cool part of food photography is utilizing props. Props are really important when shooting food and even utilizing crumbs to accentuate a pile of cookies is an art form in itself.

bowl of seafood with bread

Understanding rule of thirds and things like an S curve in creating a strong food image is a key to utilizing the fundamentals of photography. These concepts are also covered in our Advanced Food episode.

If you were interested in taking your food photography to an advanced professional level, having a food stylist on your set will make all the difference.  For example, the art of creating fake acrylic ice cubes for photo shoots with beverages is a skill set and career onto itself.

martini glass from above

With that, bon appétit!

For more tips on food photography check out the new Polaroid University episode, Advanced Food.

To learn more about Polaroid University, visit: polaroiduniversity.com.

All photos courtesy of Marc Serota.